Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a process to increase the number of visitors and give visibility of your website or a web page by obtaining high rankings on search engine pages through natural or un-paid (organic) search results.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a strategy of Internet Marketing which focus to increase visibility of a website in search engine result pages (SERP) and Pay Per Click (PPC) listings through optimization and advertising.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.
PPC Advertising, Google & Facebook
Pay Per Click or PPC is an internet advertising campaign on websites, in which advertiser pays to the publisher/website owner, when the users click on specific banner or a link. PPC is an actual way of gaining traffic to generate ads.
Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
App Store Optimization (ASO)
App Store Optimization ASO is a practice of optimizing various mobile applications in an app store searches to improve rankings and higher visibility. It involves in marketing techniques to drive more downloads for an app.
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. We’d like to share with you one very important technique that continues to be overlooked by most – app store optimization (or ASO for short).
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.
Also, the ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.
Web analytic is the process of measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is also a tool to analyze and improve effectiveness of the website.
Social Media Optimization (SMO)
Social Media Option (SMO) is a process of gaining traffic through various social media sites to increase the awareness of brands, products, or services. It includes RSS feeds, social networking sites, social news, video and blog sites.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Online Reputation Management (ORM)
Online Reputation Management is the practice of monitoring the reputation of an individual business or a firm. It involves in re-building company’s brand by tracking either negative or positive responses using SEO tactics.
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.
Common techniques include online PR activity through new content creation, involvement in social web (through forums, blogs, social networking), promotion of existing positive content and building social profiles.
Good public relations, can translate into increased sales, personal career advancement, or just general social acceptability. Being mentioned in social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. The material monitored can include both professional journalism and user-created content.
Affiliate Marketing is a marketing strategy planning in a business rewards one or more affiliates for each visitor or customer brought by affiliate markets. It is all about engaging advertiser, promoter, or customer.
Content Marketing is a marketing technique publishes a relevant, valuable, and unique contents attract visitors and making them into a potential customer on various format. It is driven to improve your business or organization.